Case study

    IT Chapter 2

This week we started our first case study. What is a case study on a film you might ask? Well a case study is an in-depth study on a film or a scene. The movie that I am going to use is "IT 2"

After being defeated by some kids, Pennywise the clown comes back after 27 years to terrorize the town once again. The group that used to be kids are all grown up and come back to the town after being informed that the clown was back. The adults have to defeat their biggest fears in order to beat Pennywise once and for all.

History/ Target audience 

The Warner Brothers used a smart technique to draw their audience in to watch their movie. They used their hype of their previous film to draw more viewers in. Horror creators want good reactions and people that watch horror love the feeling that horror brings them. Since IT Chapter 2 was a sequel of  IT the fans already knew what they were getting into. 

Production

IT Chapter 2(2019) is a sequel of the previous move IT(2017) it was a supernatural horror film based off of a the book by Stephen King. The production companies that made this film possible were New Line Cinema, Double Dream, Rideback, Vertigo Entertainments. The film was very interesting 

Distribution

The distribution were distributed by Warner Bros., Alexandra Films(In Bulgaria, theatrical), CJ CGV Viet Nam(In Vietnam, theatrical), HKC Entertainment (In Pakistan, theatrical), Karo Premiere (In Russia, theatrical), Kinomania (In Ukraine, theatrical), NOS Audiovisuais (In Portugal, theatrical), SF Film Finland (In Finland, theatrical), and  Tanweer Alliances. (In Greece, theatrical)

Marketing

The brothers created an online website just for the movie. The website consist of videos, trailers, and pictures of the cast. The Warner Brothers also created an actual fun house just like the on from the film; with different rooms and different scenes from the movie. The Brothers wanted their fans to get a little more and like their films a little more so they created a whole location just for the film. In 2018 San Diego Comic-con had its "Scare Diego" talked about and showed an early look at some footage getting people hyped for the movie.